Male Fertility
Male fertility matters more than people think
Around 40% of fertility challenges involve a male factor — either alone or alongside a female factor. Conception is a two-person process, and male preconception nutrition is just as important as female.
The 90-day sperm cycle
It takes roughly 90 days for sperm cells to fully develop from start to finish. The sperm available at any given moment was created from precursor cells about three months earlier. This means every nutrition, lifestyle, and exposure choice in the 90 days before conception attempt influences sperm quality at the moment of conception.
What sperm quality actually means
"Sperm quality" is a combination of:
- Count — number of sperm per ml
- Motility — how well sperm swim
- Morphology — the percentage that are normally shaped
- DNA integrity — chromosomal health of the sperm itself
All four respond to nutrition, lifestyle and antioxidant status during the 90-day production window.
What affects sperm quality
- Oxidative stress (smoking, alcohol, pollution, processed food)
- Heat (tight underwear, frequent saunas, laptop on lap)
- Selenium status (linked to normal spermatogenesis — a GB Authorised Health Claim)
- Zinc status (linked to normal fertility and reproduction — a GB Authorised Health Claim)
- CoQ10 — involved in mitochondrial energy production, including in sperm cells
- Folate, B12, B6 — for DNA synthesis and integrity
Fertility Advance for Men — coming soon
We're launching a dedicated men's fertility formula in 2026, designed for preconception. Built around zinc, selenium, CoQ10, and the broader nutrient base associated with normal sperm development.
In the meantime, women trying to conceive should ensure their partner is also addressing their preconception nutrition — Proceive Men and Wild Nutrition's male formulas are sensible interim options.