BioMirco vs Zita West vs Wild Nutrition: UK Premium Fertility Compared

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BioMirco vs Zita West vs Wild Nutrition

Three UK premium fertility supplements compared on folate form, CoQ10, B12, vegan capsule, and value. Verified June 2026 from each brand's own product page.

This page compares three premium UK preconception multivitamins: BioMirco Fertility Advance, Zita West Vitafem, and Wild Nutrition Food-Grown Fertility Support for Women.

What this comparison highlights: two clinical-active formulas (BioMirco, Zita West) vs a food-grown approach (Wild Nutrition). Different philosophies. Different evidence base.

Price guide: £ under £20 ££ £20-£35 £££ £35-£50 ££££ over £50 (per month, RRP)

At a glance

BioMirco Fertility Advance bottle - replace src with your uploaded image URL
BioMirco
Fertility Advance
££££ / month
  • Caps/day 3 capsules
  • Folate 800µg
  • CoQ10 300mg
  • Vit D 4000 IU
  • Vegan Yes
Zita West Vitafem bottle - replace src with your uploaded image URL
Zita West
Vitafem
££££ / month
  • Caps/day 2 capsules
  • Folate 400µg
  • CoQ10 40mg
  • Vit D 1000 IU
  • Vegan Yes
Wild Nutrition Food-Grown Fertility bottle - replace src with your uploaded image URL
Wild Nutrition
Food-Grown Fertility Support for Women
££££ / month
  • Caps/day 2 capsules
  • Folate 400µg
  • CoQ10 None
  • Vit D 400 IU
  • Vegan No

Side by side, in detail

BioMirco Fertility Advance Zita West Vitafem Wild Nutrition Food-Grown
Price bracket £££ ££ £££
Daily dose 3 capsules 2 capsules 2 capsules
Total nutrients 26 28 30
Folate 5-MTHF 800µg Highest Quatrefolic 5-MTHF 400µg Food-grown 400µg
B12 form Methyl + adeno (both active) Both active Methylcobalamin only Food-grown (yeast-bound)
B12 dose 750µg Highest 20µg 200µg
CoQ10 300mg ubiquinone Highest 40mg Not included
Vitamin D D3 vegan 4000 IU Vegan, highest D3 1000 IU D3 400 IU
Iron Yes 15mg 3mg only
Vegan Yes Yes Yes Yes Vegetarian only
Delayed-release Yes Yes No No
Third-party tested Yes, every batch (UK GMP) Verified Yes, Campden BRI Verified Not publicly stated

Where each one stands out

BioMirco Fertility Advance

  • Highest CoQ10 dose (300mg) and highest active folate dose (800µg)
  • Both active forms of B12 at the highest dose
  • Vegan vitamin D3 at 4000 IU
  • Delayed-release capsules

Zita West Vitafem

  • Strong nutritionist-led brand heritage
  • Quatrefolic methylfolate (well-studied form)
  • Publishes Campden BRI batch certificates
  • Best value of the three for an active-form formula

Wild Nutrition Food-Grown

  • Food-grown philosophy (yeast-bound vitamins)
  • Highest B12 dose (200µg)
  • Includes cordyceps, NAC, beetroot, bioflavonoids
  • Appeals to those preferring food-based supplementation

Our take

For the woman 35+ or preparing for IVF, the doses that matter most are CoQ10, active folate, and active B12. BioMirco Fertility Advance leads on all three. Zita West Vitafem is a strong active-form alternative with excellent testing transparency. Wild Nutrition Food-Grown is the option for those who prefer a food-based approach, with the trade-off of no CoQ10 and lower mineral doses.

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How we compared. Specifications from each brand's own product pages, June 2026. Educational comparison only, not medical advice.